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About Beyond The Bump

Lara Proud - Owner of Beyond the Bump

Hi! I'm Lara

As a Registered Nurse and mom living in Fredericton, New Brunswick, I know the challenges that parents face in Canada. I created Beyond The Bump Education because of the challenges I personally faced, and because of everything I see new and expecting parents struggling with all of the time.

I am a mom to a very busy toddler, a newborn, and a tireless dog. I am also a wife, and I have a Bachelor's degree in Nursing with over a decade of experience.


I have worked across Canada in Labour and Delivery, Community Health in Northern Outpost, teaching for the University of New Brunswick, and in Emergency Rooms - since 2018 Beyond The Bump (and Momming) has been my full-time job. As an RN practicing in New Brunswick, I must adhere to the Canadian Nursing Code of Ethics and the New Brunswick Standards of Nursing Practice for all prenatal and postpartum health care provided.

I am so excited to have you here! This is all for you. I hope it helps you feel safe, supported and EMPOWERED!

Lara Proud

Our Mission

At Beyond The Bump, our mission is to empower and support new and expecting parents on their exciting journey into parenthood. We understand that this transformative time can be filled with excitement, questions, and sometimes uncertainties.


Our purpose is to provide you with unwavering guidance, compassionate care, and evidence-based education to ensure you have the knowledge and confidence you need to make informed decisions and begin your family with confidence. We believe in the power of knowledge, and our commitment to education is at the heart of everything we do. We also value empathy, compassion, advocacy, and innovation, which shape our approach to offering personalized support and fostering a nurturing environment.


With Beyond The Bump, you can expect a caring, informed, and empowering partnership as you embrace the joys and challenges of new parenthood.

A child with a newborn baby cuddling

Meet The Team

Lara Proud

Lara Proud BN RN, CBS

Owner, Lactation Consultant, Birth Support, Prenatal Education

Jessica Parlee

Jessica Parlee BN RN

Prenatal Education, Birth & Postpartum Support - Saint John

Anita Wood

Anita Wood BN RN

Birth and Postpartum Support Nurse - Fredericton

Jayne Holyoke

Jayne Holyoke LPN, Doula

Postpartum Nurse - Fredericton

Lara Proud

Lara Proud BN RN, CBS

Lara began Beyond The Bump in 2019 after having her son and struggling to find enough resources in New Brunswick. Because of this, and her decade of nursing experience, advocacy and education are two of Lara's priorities in her care. She strives to provide all of her clients with a sense of safety and comfort using evidence-based and trauma-informed models of care.


Lara provides Birth and Lactation support in Southern New Brunswick.

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